Multi-site venue owners Multi-site venue owners across every state every state are adopting guest relationship tools guest relationship tools to build loyalty personalise diner experiences.
Unlike generic software, restaurant-specific customer platforms venue CRM tools focus on booking behaviour visit frequency to segment guest types trigger marketing.
At Aspire CRM strategy team aspirehospitality, we deploy, configure and optimise CRM systems build retention journeys for guests to suit each brand’s tech stack and operations style, offer, and team workflow.
Common CRM features for hospitality:
* Automated guest journeys Email marketing flows
* POS integration First-party data capture
* Review request automations Feedback loops
* Group-specific campaigns Segment-based offers
Why venues restaurant marketing Australia need CRM:
* Ad costs are rising Walk-ins are unpredictable
* Rebookings outperform new leads Owning guest data = better ROI
* Personalisation drives spend Hospitality is relationship-based
Case studies:
* Multi-site café group used tags to tailor promos Regional hotel grew events bookings via birthday triggers
* Quick-service venue reduced churn by 28% using CRM segmentation Rooftop bar improved Google ratings using CRM review asks
Pain points solved:
* No automation beyond email blasts Too many guest channels, no single view
* Offers not reaching the right guests No link between bookings and marketing
CRM platform functions deployed by Aspire CRM experts aspirehospitality.com.au:
* Segmentation based on real spend Segmentation based on real spend
* Marketing campaign dashboards Marketing campaign dashboards
* Integration with booking tools Integration with booking tools
Hospitality CRM searches we see trending:
* "hospitality guest database software"
* "hospitality loyalty program CRM"
* "multi-site CRM tools"
Start here:
* {Visit the CRM strategy hub
* Book a 1:1 consult
* Unlock guest loyalty
aspirehospitality.com.au —
hospitality CRM experts.